One of the ways that members of a community can express their values and opinions is through exercising purchasing power. Buycotting or Boycotting Products has implications for broader economic growth and well-being. Research has demonstrated strong links between social cohesion and economic resilience. Furthermore, liking and caring about where one lives increases the odds that one will invest, spend, and hire there.
In Arizona, we are leading the national average in this measure, with Arizonans choosing to boycott places or products based on their values more often than their national peers.
The data show that 18- to 29-year-olds and those 30 years and older are engaging at similar rates. However, there remain stark contrasts along lines of educational attainment, income, and ethnicity in the likelihood of Arizonans expressing their values through purchasing power.